The attacks on Northumberland Labour Group who had the foresight to see a way to increase retail income and therefore jobs in hard pressed north Northumberland through taking advantage of the Scottish Government stopping multi-buy alcohol sales and its advertising, have been brought to an abrupt end. Not by political change, or by members of the Coalition parties, but by one of Britains largest Multi Nationals, TESCO.
The Scottish Government banned multi buy offers from 'off sales' shops and supermarkets. This did lead the Scottish Grocer to report that 'Off Sales' had dipped slightly as people traveled South to stock up in English shops.
Some leading Supermarkets welcomed the change such as Morrisons and Sainsburys, trading on both sides of the Border their market share held up.
However, Tesco sent its Scottish customers thousands of emails pointing out that if they bought via Tesco’s wine store, the wine is sent from Daventry, Northamptonshire, and thus immune from the multi-buy ban,Northumberland Labour Group Leader said: "Its a pity it hasn't come off in a big way for North Northumberland's businesses, People from Berwick have some of the lowest levels of disposable income in Britain and we saw this as a trading and jobs opportunity." "but of course TESCO have the capability, the finance and the logistics set up to tie up and miss out communities like ours." "Labour Group will keep plugging away to see if we can improve the lot for our residents and hope other opportunities however controversial, offer themselves up sooner rather than later."